OUR INTEGRATED MULTI-DISCIPLINARY TEAM OFFERS THE COMPLETE SOLUTION
YOUR
TEAM
With teams in Los Angeles and New York, 15|40 concepts, designs and executes groundbreaking immersive environments that leverage innovative strategy and technology. This dedicated team of seasoned professionals, led by the company’s CCO and Founder, brings together expertise from the worlds of events, entertainment and brands to deliver stand-out experiences.
MATT TOGNACCI
CREATIVE DIRECTOR OF BRAND & EXPERIENTIAL
Boston-born and creativity-fueled, Matt kicked off his career building sets for stop-motion animation before chasing the Hollywood dream in the late ‘90s. After two decades as a TV Production Designer (plus a couple of shiny Emmys to show for it), he took a plot twist in 2023—jumping into experiential design to craft immersive worlds and bold marketing strategies.
Fueled by a love of storytelling, Matt draws inspiration from Stan Lee, Jim Henson, and the electric energy of ‘80s MTV. When he's not bringing big ideas to life, you’ll find him cheering on his kids from the sidelines, flipping through comic books, hunting for vinyl, and proudly repping his Swiftie status.
CINDY WALDMAN
CHIEF EXECUTIVE OFFICER
MARISSA KIERSCH
VICE PRESIDENT OF BRAND & EXPERIENTIAL
TALIA LEMUS
DIRECTOR OF CREATIVE SERVICES
ANNIE MCALLISTER
EXECUTIVE PRODUCER
GRACE CHOW
EXECUTIVE PRODUCER
STEPHANIE GARDEA
SENIOR PRODUCER
ROBYN REEVES
EVENT MANAGER
EMILY LEJA
SENIOR COORDINATOR
CHLOE LIN
EVENT COORDINATOR (NY)
ANDY TRYHANE
CREATIVE DIRECTOR
CRAIG WALDMAN
PRESIDENT & CHIEF CREATIVE OFFICER
JIM O'BANION
VICE PRESIDENT OF SCENIC SERVICES
MARY GRACE NAVOR
CONTROLLER
MARY PAT KASRAVI
EXECUTIVE PRODUCER
GILLIAN DEEDS
SENIOR PRODUCER & ART DIRECTOR
STEPHANIE ZAVALA
ASSOCIATE PRODUCER
TYLER WALDMAN
FOOD & BEVERAGE MANAGER
MARISSA MCKENDALL
EVENT COORDINATOR
ALEXANDRA LASKO
EVENT COORDINATOR
MATT TOGNACCI
CREATIVE DIRECTOR OF BRAND & EXPERIENTIAL
DWAYNE BARNETT
EXECUTIVE VICE PRESIDENT
RAY ROGERS
DIRECTOR OF PRODUCTION
BRENDA VALLADARES
DIRECTOR OF HUMAN RESOURCES & OPERATIONS
KIMBERLY TITTLE
EXECUTIVE DIRECTOR OF BRAND & EXPERIENTIAL
ERIC RUTHERFORD
SENIOR PRODUCER (NY)
JASON SUBIA
ASSOCIATE PRODUCER
CAVAN ROGERS
SENIOR COORDINATOR (NY)
JACK SKINNER
EVENT COORDINATOR
J MILLS FAGAN
SENIOR CREATIVE DIRECTOR
