The red carpet experience was reinvented for this highly anticipated Fall movie premiere. 520’ of white dance floor lined the street of Chick Hearn Court in between the Staples Center and The Nokia Theatre to celebrate The Hunger Games Mockingjay Part 1 movie premiere. Using the Capital as inspiration, the overall design showcased a sleek white aesthetic with pops of gold throughout. It wouldn’t have been complete without large cauldrons of roaring fire running down the entire length of the dance floor. A few hundred lucky fans were loaded into bleachers and fan pens to view all of the action while Samsung hosted an exclusive VIP deck at the front of the arrivals for invited guests featuring a custom interactive tablet wall. The Hunger Games Mockingjay Part 1 movie premiere was truly a spectacle, everyone involved had an amazing time.
Tags: 2014, event production, LA, Premieres