The Gift movie premiere Los Angeles
The Gift movie premiere in Los Angeles was a celebratory event for the first movie release from STX Entertainment. This premiere was a star studded extravaganza complete with drinks, gourmet spread and beautiful smiles atop the event deck at L.A. Live. “Not every gift is welcome” as stated in the movie, but in this case, the stars were welcomed onto the red carpet with a line of 3D presents. “The Gift” title treatment was cut out and mounted to the walls surrounded by the step and repeat to complete the design. The after party at the L.A. Live Event Deck was transformed into an eerie affair to complement the movie’s adult horror theme. With ‘The Gift” title treatment projected on top of the tent as guests and stars entered into a dark hazy tunnel that provided just the right amount of intimidation to wet everyones appetite. As guests entered The Gift after party, they saw a round marble bar with gold trim topped off with grand, extravagant white floral arrangements.
The Edison bulb arch that sat in the center of this event production gave the evening a whimsical spark of creativity. The twinkling lights reflected and danced off of the custom mirror wall that was furnished as a back-drop to the gorgeous marble bar. The glass and metal communal tables were filled with lavish greens, white florals and candles that worked perfectly with the party decor. The lounge furniture was adorned with an “at home” feel and custom fire place mantles were added to further accentuate the feeling of being at home. Various candles finished the look and added a touch of romance, as a gift from Gordo himself was displayed prominently. Gordo brought a bottle of wine and a monkey doll with cymbals reminding everyone that there was a twist or two involved in the storyline. Outside, guests could enjoy getting their yearbook photo taken in the custom photo area that was packed all night long. 15|40 Productions designed The Gift movie premiere to be a quite a thriller, and as expected, everyone left the premiere thrilled.
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