11.22.63 Series Premiere – HULU
The 11.22.63 series premiere from HULU was held in the picturesque suburb of Westwood, in Los Angeles. HULU premiered it’s first original drama at a parking lot that was transformed into a giant event tent and at The Bruin Theater in the heart of the city. The 15|40 crew transformed the once empty lot into a massive tent with a 12′ x 40′ diner facade. The 1950’s diner facade on the front of the tent was a set replica from the series and it looked just like the real thing. The blast from the past set design included a 14’ x 20’ custom closet “rabbit hole” that separated the diner from the rest of the party.
Inside the tent-diner, roaming waiters served drinks to guests as they examined other sets from the 11.22.63 series. There was a sharp looking Suit Shop, TV Store, Motel and a Barbershop to make this event feel perfectly dated and to provide plenty of photo-ops. The “old school” bar in the middle of the space featured a unique phone booth display that the bar backs would use during service. Tobacco leather furniture, glass and gold coffee tables, bar carts and large ornate frames containing oversized stills completed the decor and brought all the design elements of this event production together. Guests were busy all night long drinking delicious margaritas and a drink called the Kennedy Kooler while discussing the 14′ tall campaign posters all over the outer walls. Making sure that all the small details were covered, all the tables and carts at the 11.22.63 series premiere were adorned with specially selected glassware, decanters, ash trays and photo frames with stills from the show. Hulu will release episodes of this time traveling drama on a weekly basis and the entire 15|40 Productions family will be looking forward to each and every one.
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