Universal CinemaCon 2017
Universal CinemaCon 2017 was held in the lobby of The Coliseum at Caesar’s Palace in the always exciting city of Las Vegas. This year’s sleek design featured contrasting colors and clean lines. The oversized Universal custom plexiglass sign was 12’ x 8’ large, and attracted a lot of attention from guests. The branding was very elegant and bold, without being overcomplicated. The title treatments and artwork were presented in elegant silver frames that contrasted beautifully with the dark carpet. The black carpet had a customUniversal inlay allowing for another branding moment. The high contrast color scheme at this eye catching event was a combination of black, silver and white. Up lighting around the frames and plexiglass sign further accentuated design and visibility. All in all, this year’s Universal CinemaCon 2017 event by 15|40 Productions was a success!
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