Universal CinemaCon las vegas 2017 event production 1540productions

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UFC Athlete Retreat


UFC Athlete Retreat – Las Vegas

The UFC Athlete Retreat was held in Las Vegas where we transformed the JW Marriott Hotel into a UFC home away from home. The Foyer was designed to be a space that the athletes could convene in between programming. It featured a market with grab & go snacks including shelves filled with fruit, a popular candy bar, a fruit and nut bar, and a popcorn bar. A bodega island was built to provide athletes with essential items such as aspirin, hand sanitizer and tooth brushes.  To keep everyone’s energy flowing, there were two “Strike Zone” punching machines measuring individual’s strength, speed and power. The leaderboard tracked top scores and created a competitive buzz amongst the athletes.   A central four-sided kiosk was built to serve as an information hub/help desk. Each side was an individual backlit UFC cutout with a plasma screen tower displaying UFC content, daily schedules, and other related sports media.  Reebok and Guard Lab sponsored the UFC Athlete Retreat, and built individual pop-up shops where attendees could interact with and buy products.

The Meeting Room was transformed into an easy going pub atmosphere. We built a massive octagon-shaped bar in the center of the room with a reclaimed wood finish and a tower that had an impressive 21 plasma screens built into it. The content on the screens displayed varied sports programming. Custom built reclaimed wood dartboards, foosball tables and shuffleboard games kept attendees entertained.

Outside, we created a carnival featuring custom beer pong tables, reclaimed wood octagonal bars, live music by DJ Michelle Pesce, and carnival games including the super shot, water race and a pitching game. A small army of food trucks hosted countless options for guests to choose from.  We produced extra large graphic walls to back the tent and hung a myriad of stringer lights throughout the space to bring to life the outdoor festival feel. Later in the week, the carnival area was transformed into a concert venue where Snoop Dogg took the stage. The UFC Athlete Retreat was a massive success, and 15|40 Productions is proud to have been a part of it!

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