For the Sony LA Screenings 2014 a 20’ tall x 60’ wide set was built with a massive center projection screen, turning a sound stage at the studio into a professional theater. The set had a center wall framing the screen with two, flanking, custom graphic side walls that tied in with the 2014 campaign. The stage also featured two cylindrical color changing light towers to emulate the towers at LAX. A multi tiered deck created stadium style seating with carpeted floors and luxurious sofas to lounge on. The couches were accented with color coordinated pillows and blankets.