Sony CinemaCon 2015 – Record Attendance.
The Sony Pictures presentation for CinemaCon was held at Caesars Palace in Las Vegas, NV with a focus on the variety of films being released for the coming year. Sony CinemaCon 2015 was a great example of what can happen when clean elegant design meets technology. The scenic walls were a play to the upcoming “Pixels” release, with direct inspiration from the movie’s released artwork. Multi-dimensional cubes were individually cut to create the pixelated wall, which featured an LED board running latest properties for the remainder of the year through the center.
At Sony CinemaCon 2015 the nod to the eighties generation came from the center console’s thematic content, complete with six generational games including, Pac Man and Donkey Kong. Guests entered the Sony CinemaCon 2015 experience through individual pixelated Sony Logo walls with backdrop artwork for each of the releases, which were also featured in lights around the event space. Complimenting walls were brushed silver to match the carpet and brilliant hues of blue and purple lighting completed the video-esque world. Sony CinemaCon 2015 was the perfect atmosphere for all the gamers and video game champs who broke the record for attendance at this year’s event. Game on!
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