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MAC Guo Pei


MAC Guo Pei – South Coast Plaza

The MAC Guo Pei event was held during the first week of October at the South Coast Plaza mall in California. The new collection from MAC is a collaboration with Chinese designer Guo Pei who is famous for her elaborate hand-sewn creations, some of which take years to complete. Staying true to the craftsmanship of this “luxe” collection we created a forty foot circle deck with gorgeous graphics and decor. There was also a brushed gold snake wall with custom floral replicas to add fluidity and style to the fashion friendly decor.

Blending style with technology, video displays were built in and custom counters were created to service clients. Elegant 3D MAC logos were added to further accentuate branding and design. The perfect finishing touches to decor were the designer’s beautiful dresses prominently displayed on golden mannequins. Everyone shopping admired the custom 15|40 area as customers stocked up on MAC products. The MAC Guo Pei event at The South Coast Plaza was awesome, it was another perfect 15|40 Productions corporate event.

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