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E! Upfront 2012

Sony Cinemacon 2012

 

At Cinemacon 2012 Sony had a 10’ tall x 40’ wide 3D Sony logo with built in gift distribution windows that greeted guests at the theater entrance. Inside, multiple displays and duratrans posters were mounted onto silver metal walls laser cut with Sony logos and title treatments. The event also featured a curved silver metal bar that also had the Sony logo laser cut into the front.

 

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