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Sony Cinemacon 2016

Allstate Playoff Party

 

Allstate Party at the Playoff

ESPN’s “Allstate Party at the Playoff event on Saturday, Jan. 9, 2016, was the hottest ticket in Phoenix. The arrivals area was action packed and full paparazzi, athletes, celebrities and special guests. The blue carpet was quite the hotspot as reporters and photographers interacted with guests entering the party. The Allstate Lounge at the Party at the Playoff event had modern blue furniture, blue area rugs, silver communals and bars. This cool space also had glass tables and acrylic barstools to make sure everyone could relax whenever they wanted to. Silver panel walls made sure the Allstate custom branded rug looked great from any angle. The main room was also quite the spectacle with it’s massive 20’ x 30’ Logo shaped bar in white, gold and matte black formica complete with LED bar shelves and colorful accent lighting. Just off to the side was the step and repeat photo-op wall made with 3D trophy letters that kept everyone clicking away on their smartphones. To top it all off, a super wide 8’ x 40’ LED custom screen that was beautifully framed pulled the space together.

Black chesterfield furniture with wooden coffee tables gave the 60’ x 20’ mahogany “Dean’s Office” build out quite a dramatic feel. Custom branded scones and bookshelves filled with props such as books, trophies and other ornate scholarly items gave this area a touch of class. Guests in this area got a chance to enjoy some great live music compliments of a Jazz Band performing on a small stage opposite the 16′ long L-shaped mahogany bar. This was one of our favorite areas of this Phoenix event, the color scheme and decor was perfect for the space. In the main stage area, recording artist Rachel Platten really got the dance floor moving on our 8’ x 40’ framed stage with full width LED screens. The custom skirted stage had two 5′ x 8′ LED screen battling DJ booths on each side providing extra eye candy for all the movers and the shakers. This was one of the most popular areas of the event, especially during the “Battle of the DJ’s” (college addition). ESPN’s “Allstate Party at the Playoff” event in Phoenix was one of favorite events ever in the city. The entire team at 15|40 Productions is looking forward to seeing all of our Arizona friends again real soon for another epic night.

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