We do more than you might imagine.
15|40 Productions is a global, full service, production company with offices in Los Angeles and New York. We are dedicated to designing and producing world-class events for a wide variety of corporations, non-profit organizations, sporting events and individuals. With 25,000 square feet of office and warehouse space our facilities allow for in house inventorying of lighting, staging, A/V and décor, while an additional 15,000 square feet of scenic workspace is dedicated solely to fabricating unique elements for each event. Our company is comprised of innovative producers who are dedicated to exceeding our client’s goals and expectations.
Our experienced production team ensures flawless execution while closely monitoring timelines, budgets, project management technical needs, and all other important logistics. We bring value to our clients by our ability to access top tier level talent that is tailored to each client’s needs. Some of the musical artists that have been showcased in the past are: Aerosmith, Alicia Keys, Pitbull, Snoop Dog and Def Leppard. We have also collaborated with internationally acclaimed chefs such as Alan Wong, Masaharu Morimoto, Nobu Matsuhisu and Roy Yamaguchi to provide unique dining experiences.
Our expert event production team is your team.
Craig Waldman: President & Creative Director
Craig Waldman is a leading industry producer with over two decades of experience producing world class events across multiple genres for a clientele base comprised of corporations, non profit organizations, sports and private individuals. Since founding 15|40 Productions in 2001, Craig has designed, produced and managed over a thousand productions ranging from concerts, film premieres, post parties, award shows, up fronts, fashion shows, corporate symposiums and more. In 2007 Craig expanded 15|40’s Los Angeles based operations to include a New York facility to support a growing East Coast based clientele. In 2011 he was voted to Biz Bash’s inaugural most innovative people in events list.
With a degree in graphic design, a background in advertising and a family of entrepreneurs, it is no surprise that Craig finds himself helming a dynamic company that has grown over the years to become one of the most well respected full service event production companies on both coasts turning out ground breaking and original client experiences. In 2009 Craig co-founded Slant Promotions, an industry leading promotional merchandising firm catering to the entertainment and corporate industries allowing Craig to add an additional level of service to 15|40’s clientele.
Craig was also a founding equity partner of Merv Griffin Productions. Founded in 1993 MGP was the premiere Los Angeles based special event production enterprise producing high profile corporate, philanthropic, entertainment and private events across multiple continents for an elite roster of international clients.
Dual residences in Los Angeles and New York City allow Craig to seamlessly support bi-coastal clients and events while still prioritizing time with his wife and three sons. An avid traveler and sports enthusiast, he can be found enjoying time on outings such as a Kings hockey game with his sons or a holiday ski trip with the family. Never one to sit on his laurels, you will find Craig always with an eye out for the next exciting opportunity on the horizon both personally as well as professionally, to take 15|40 to the next level.
Dwayne Barnett: Senior VP, Operations
With over a million air miles under his belt, Dwayne deftly oversees 15|40 operations from both our Los Angeles and New York facilities. A 24 year industry veteran who has worked globally in music, television, corporate and entertainment production, he joined the 15|40 team in 2003 and has been supporting such high end clients as ESPN, Microsoft, Sony USA and Sony Global both nationally and internationally. When he is not navigating the country or the world for that matter, Dwayne spends as much time as possible back home in Los Angeles with his family. He loves world travel, the amazing food experiences that international travel offers and is an avid Burning Man and music festival enthusiast.
Grace Chow: Senior Producer
10 years at 15|40 has provided Grace the opportunity to produce a diverse range of projects from entertainment to corporate and to cross train in multiple disciplines of event production making her a go to asset for her clients. She loves the ever changing creative challenges of each event’s unique needs and keeping things new and fresh, especially for her regular clients that she produces repeat annual events for. Some memorable moments include building a mini zoo in a Las Vegas theater lobby complete with alligators, monkeys, zebras, lions and having 100 extras made up as zombies on Hollywood Boulevard. Having lived in Hong Kong and Taiwan she has traveled extensively throughout Asia and Europe. One of her favorite perks of the job are the travel opportunities which help her add to her beloved collection of international Hello Kitty paraphernalia.
Travis Jackson: Senior Producer
Travis joined 15|40 in 2007 bringing with him a couture fashion clientele base including such well known names as Gucci, Fendi and Prada. Since joining 15|40 he has also built a strong entertainment client base.He is continually producing red carpets, awards shows and after parties for Warner Bros, Paramount and Dick Clark productions among others. An avid world explorer of food, travel and fashion, Travis is always on the look out for the next original experience.
Gillian Deeds: Art Director
Gillian draws from her experience in exclusive NYC night club management and a theater background to help her transform and design renderings into dramatic real life events. Since joining 15|40 in 2005 she has designed for fashion, music, film, TV and corporate events. While her own personal style aesthetic is a little rock and roll, her design strength is that she excels equally in all styles. Having lived in Southeast Asia, one of her favorite projects was The Hangover 2 movie premiere and after party for which she designed an entire Bangkok environment from street markets to night clubs. When not being lost for hours in a fabric store, you will find her enjoying the outdoors and coaching her son’s soccer team.
Andy Tryhane: Production Designer
After graduating with a Masters in Architecture from Southern California Institute of Architecture, Andy first worked as an architect in Zurich before transitioning his digital illustration skills to the special event arena for the past 17 years. From plans and conceptual renderings to construction documents, Andy produces drawings, illustrations, custom graphics and other visual aids used to communicate design ideas to clients and to see those ideas through to fabrication once approved. When not leaning in on a keyboard, he’s chauffeuring his children around or happily getting dirty on a mud run or obstacle race.
Dennis Jones: Production Manager
With 40 plus years in the entertainment industry, Dennis is one of our most experienced team members. Citing the constant fluidity of the projects he manages as keeping things young and fresh for him and the hardest part of the job being the choice between Tommys or In n Out for dinner after a Hollywood premiere. A career highlight was building a 2000 seat stadium on a nuclear aircraft carrier and sailing with it to Hawaii for the Pearl Harbor movie premiere. When not on a job site Dennis loves piloting his plane to the family cabin in Big Bear with Oliver his beloved saint bernard sitting co-pilot.
Eric Tremble: Food & Beverage Manager
Eric’s love affair with food and wine began at a young age working in his family’s restaurant which he helped manage early on. Growing up in a hospitality driven family, it was a natural progression for him to earn his BS from The Cornell School of Hotel Administration. While at Cornell he traveled to Beijing to manage food services for the athletes village during the 2008 summer Olympics. It was that experience that developed his passion for special events. Eric now manages all of 15|40’s food and beverage needs and pulls from his extensive work and educational experience to exceed his client’s F&B expectations. Known for his big loud laugh it’s always evident when he is on the job site making others laugh with him.
Jim Obanion: Director Scenic & Fabrication
A degree in Radio-TV-Film and a gift for woodworking gave Jim the perfect background for his 20 plus years in scenic design and fabrication. Jim joined the 15|40 team in 2011 and immediately elevated our scenic capabilities to an impressive level. We have yet to receive a client request that Jim cannot deliver on and we know he will always build it on time, within budget and even better looking than in the renderings. When Jim is not overseeing 15|40’s 15000 sq ft scenic shop, you will find him on the slopes enjoying a ski vacation. While in the shop, you can always count on his extensive t-shirt collection for an amusing quote of the day.
Juan Salquero: Technical Manager
Juan’s 14 years of technical production experience with an emphasis on lighting, rigging and staging makes him the perfect candidate to manage all of 15|40’s production needs. Equally as skilled in metalwork, he is a double asset for the team crafting one of a kind scenic metal pieces when a project calls for it. When not directing a technical team during event productions, Juan enjoys kicking up a little dirt riding motorcycles in the desert. He also loves tinkering on classic Hondas and relaxing with his wife and two children in his free time.
Michelle Dennis: Coordinator
Michelle’s can do attitude has served both clients and 15|40 well as she enthusiastically tackles any and all events that come her way. Recently she traveled with the team to Barcelona for Cine Europe This was her first international production where her fluent Spanish came in handy while she shopped for props and coordinated with local vendors. She is a passionate foodie, loves dancing like no one is watching and always enjoys a good Kings game with friends and family.